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Reb'l Fleur
Reb'l Fleur is the first fragrance for women endorsed by Barbadian recording artist Rihanna. The fragrance was promoted with the accompanying tagline "Bad feels so good". Reb'l Fleur was released in the United States on January 25, 2011, and in the United Kingdom on August 19, 2011. The product was positively received upon its release,〔 and it became highly successful.〔
==Background==
In 2009, Jay-Z signed a deal with Parlux Fragrances that involved launching scents for Kanye West and Rihanna. In reference to the deal, Jay-Z stated "We are excited for the opportunity to partner with Parlux and their management team in the launch of these dynamic new brands".〔
According to Frederick E. Purches, the founder of Parlux Fragrances, when perfume designers first met with Rihanna, they commented on her "unique scent". Rihanna disclosed to the designers that she had created it by mixing and layering five different scents.〔 The perfume designers then analyzed the five fragrances and incorporated them into the final formula for the Reb'l Fleur fragrance.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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